Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database.

The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

• Permission Marketing/opt-in/legit
• Spam marketing/illegit

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Promotional emails sent to encourage potential customers to buy a product or service or convince current customers to keep buying Regular E-Mails: Regular e-mails meant to strengthen the relationship between the business and the customers and encourage loyalty to a product or service. E.g: e books, free course, video training, coupons, contest, newsletter, webinars, demo etc.

Advertisement e-mails for a product or service that are placed in e-mails sent by other people or companies (typically found in “banners” above or to the side of the e-mail’s body of text)